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What is CRM Software

A glance at CRM software and its applications

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Customer relationship management is the core element in building, long lasting, repeat customer relationships. The biggest brands in the world like Apple, Coca-cola, Harley Davidson, became iconic through their customer relationships. Even if not intentionally, these brands did not just make products, they made lifestyles. Their customers welcomed these brands into their everyday way of life and created a culture around being associated with the brand.

Every business, no matter the size, has customers. Every business, intentionally or not, has relationships with these customers. So without trying you are 2/3 of the way to a CRM system of your own. The "M" is where most businesses drop the ball. As high as 97% of small and medium size businesses misuse their customer database. By under utilizing it and missing opportunities, or over using it to the point of abuse. How effectively are you managing your customer relationships? A CRM platform will give you the tools you need to engage your customers with meaningful content that is relevant to their lives.

CRM software covers a broad set of applications and is designed to help businesses manage customer data, interaction, information, sales, marketing and customer support. Going beyond just the customer experience, CRM can also offer valuable insights to your own internal operations, assisting you with inventory and vendor management, sales territory management, marketing automation and much more.

CRM software is becoming increasingly accessible to small and medium sized businesses. There are currently more than 400 platforms to pick and choose from. Some of the 400 options are industry specific and do not offer assistance to businesses outside of their industry. Some are broad based All-in one solutions to a variety of needs. Selecting the best CRM for your business can be difficult and time consuming. If you would like assistance in selecting the best CRM software for your business contact us today.