Perfect for medium and small businesses, due to its low upfront costs email marketing offers the largest ROI (38-1) of all marketing platforms. Email marketing includes a wide variety of features to assist you with all types of campaigns. Create a contact list, segment them according to specific characteristics. Build email campaigns for newsletters and blogs, or build your own.
Canadian Anti-Spam Legislation went into effect on July 1, 2014. In 2017 the final phase will be in effect giving consumers the ability to seek financial compensation from companies who do not follow the rules. As a business owner it is vital you understand what is considered spam. The most important piece of the puzzle is understanding who you can and can not email. Who you may email is dependant on what form of permission you have:
Email Campaign success is measured using four categories of statistics. The four categories are: Bounce rate, Open Rate, Click through, Unsubscribe.
The different types of email campaigns are typically defined by their content offering. A letter style campaign is designed to look like a person to person email, while a newsletter or blog campaign will include headers and images similar to what we see on websites. Whichever style you choose keep in mind if a customer unsubscribes you have permanently lost permission to email them until they opt back in to your campaign. Always email with a plan and a purpose, and make sure your email is delivering valuable content to your customer.
Contact us today for more information on how email marketing can help improve your ROI.